Ambassador Holleyman has significant trade, international business, economic policy, and legal experience from his service as Deputy U.S. Trade Representative, as CEO of a highly successful information technology advocacy association, and work as counsel in the U.S. Senate. He served as Deputy United States Trade Representative from 2014-2017, with the rank of Ambassador.  

In his most recent position, Ambassador Holleyman was responsible for U.S. trade and investment relations with Asia and with regional institutions, including the Asia-Pacific Cooperation (APEC) forum. He led USTR’s negotiations with China, including the work of the annual Joint Committee on Commerce and Trade (JCCT) and with India through the U.S.-India Trade Policy Forum (TPF). In addition, Ambassador Holleyman was responsible for global trade policy in the areas of services, investment, intellectual property, and innovation.  

Ambassador Holleyman led the creation of a new Digital Trade Working Group within USTR to focus on trade policy and the digital economy and to advance U.S. negotiating priorities around digital trade. He developed and advanced USTR’s “Digital2Dozen,” a series of groundbreaking measures secured in the Asia-Pacific region that established rules promoting a free and open internet; expanded e-commerce; led to the free flow of cross-border data transfers; and enhanced cybersecurity, consumer privacy, competition in telecommunications networks, and disciplines to eliminate and prohibit barriers to new digital products and services.

Ambassador Holleyman served as a board member of the Overseas Private Investment Corporation (OPIC), the U.S. Government’s global development financing institution. He represented USTR on the Committee on Foreign Investment in the U.S. (CFIUS), reviewing foreign acquisitions of U.S. commercial entities for their impact on national security. 

While in the private sector, Ambassador Holleyman was appointed by President Obama to serve as a member of the U.S. Advisory Committee on Trade Policy and Negotiations (ACTPN). He previously served as a member of the Industry Trade Advisory Committee on Services for the U.S. Department of Commerce and USTR. In earlier public service, Ambassador Holleyman was Senior Counsel for the U.S. Senate Committee on Commerce, Science and Transportation; Legislative Director and Assistant to U.S. Senator Russell B. Long (D-LA); and Judicial Clerk to U.S. District Judge Jack M. Gordon of the Eastern District of Louisiana in New Orleans.  

Ambassador Holleyman was President and CEO of BSA/The Software Alliance from 1990–2013, where he transformed an early stage enterprise into a global association representing the world’s software powerhouses across 65 countries with 16 foreign offices. At BSA, he positioned companies to address emerging IP, standards, competition, and innovation issues. In his private sector endeavors, he launched Cloud4Growth, a consultancy focused on cloud architecture. Ambassador Holleyman has testified frequently before Congress and international bodies, and appeared in major media outlets in the U.S. and internationally on the topics of innovation, IP, emerging markets, export controls, encryption, cybersecurity, e-commerce, and cloud computing. He was named by Managing IP magazine as one of the “50 Most Influential People” in the intellectual property world, by the The Washington Post as a key private sector player in cybersecurity policy, and by Computer Reseller News as one of “20 To Watch” in the software industry. Previously, Ambassador Holleyman worked in commercial litigation with a law firm in Houston, Texas.

Ambassador Holleyman received his Juris Doctor degree from Louisiana State University Law School and his Bachelor of Arts degree from Trinity University in San Antonio, Texas, where he was named its 2012 Distinguished Alumnus. He has studied at the Stanford Graduate School of Business. He serves as a member of the board of trustees of the Georgia O’Keefe Museum in Santa Fe, New Mexico and is Honorary Trustee of the National Building Museum in Washington, D.C.